Food For Thought Therapy
PREFACE: Brand identity & strategy, website art direction
Chapter 1: Company naming, brand logo, icons, business card
Chapter 2: Storefront signage and vehicle advertisement (coming soon)
Chapter 3: In-store and online brochures, flyers (coming soon)
FOREWORD: Kelly is a certified Speech Pathologist in Florida providing therapy services to primarily children with severe feeding difficulties. Care for this disorder stems from her own experience with a mission to educate caretakers and help her clients achieve happy and healthy bellies with no more panic button at dinner time.
SETTING: With two flourishing businesses in feeding therapy and hypnosis, the desire to combine these two businesses to present a unified experience and vision for her clients was necessary. My solution to her was to include both a food and physiological representation for her name and logo–so anyone off the street would see that it’s not a health food store or food pantry non-profit.