Wes Shanahan, Vehicle Navigator
PREFACE: Brand identity & strategy, photography and art direction
Chapter 1: Logo, business card, e-mail signature, thank you card, 4-sided folder
Chapter 2: Pop-up trade show banner
FOREWORD:
Wes is an auto broker, deemed “Vehicle Navigator”, that works for Centennial Leasing & Sales and wanted a personal brand to represent his services within the corporation. For his hand-written personalized thank you cards, I envisioned his daughter to be the poster child of his personalized customer service.
SETTING:
• We incorporated CL&S’s signature navy blue
• His service allows the customer to sit back while he steers throughout the entire process (pun intended)
• Keywords to describe Wes: driven (another pun intended), family, Irish heritage, auto fanatic
“I had a great experience with Jeff Farinosi and his designs. His inventiveness and process took my broad vision to a refined message through the materials he designed for me. He found inspiration from my unique background and built something from nothing. He even took the photographs for my thank you cards. I highly recommend you trust him with your projects as well!”
