White Sands Self-Care
PREFACE: Brand identity & strategy
Chapter 1: Brand logo, business card, e-mail signature, social media banners,
retractable pop-up banner
Chapter 2: Golf advertisement design; name tag lanyard for show
Chapter 3: Mindful Mondays banners and backdrop for her YouTube series
FOREWORD: Laura Cross is a speaker, co-author, and a certified self-care coach. The military life has always been a big part of Laura’s life which gave her a thorough understanding of that lifestyle, as well as a variety of cultural, job, and life experiences including the loss of her husband at the age of 36. As a result, she pursued a career in travel and health & wellness industry empowering people to live a healthier lifestyle, improve their business and personal relationships through self-care.
SETTING: Her prior logo was clip art graphics of a dolphin, sun and palm tree with no solid foundation. Her only ask was to keep some of those elements. There’s a calming affection that the serene ocean and the playful dolphins give us…just like Laura.
“My experience with Jeff was nothing short of exceptional. His creative insight, keen attention to detail, and innate ability to translate my ideas into a stunning brand and logo design far exceeded my expectations. Jeff went above and beyond, crafting content that seamlessly fitted across all social media platforms, websites, and signature blocks without any distortion. His willingness to make adjustments and tweaks at no extra charge shows his dedication and commitment. It was truly a delight to collaborate with Jeff. I can't recommend him highly enough for anyone seeking top-quality graphic design services.”
